Video Testimonial from some of our clients:
(written testimonials below - click here)
- Harry Kitillya - Commissioner Genera - Tanzania Revenue Authority
- Teresa Cueva - Managing Director - Escuela Servicios de Excelencia (ESE) - Lima, PERU
- Oleg Grinkevich - Co-Owner - Armtek - Russia (Russian)
- Fortunato Bertello - Cable & Wireless - Panama
- Daly Ibanez - VIP Holdings, S.A. - Panama (English)
- Daly Ibanez - VIP Holdings, S.A. - Panama (Spanish)
- Chris Fawcett - VIP Holdings, S.A. - Panama (English)
- Chris Fawcett - VIP Holdings, S.A. - Panama (Spanish)
- Robert Bayigamba & Emmanuel Hategeka - Private Sector Federation - Rwanda
- Jose Luis Acevedo, Speed In Service Seminar, Guadalahara, Mexico - English
- Jose Luis Acevedo, Speed In Service Seminar, Guadalahara, Mexico - Espanol
- Don Hales, Founder national Customer Service Awards, United Kingdom
- Taukeme Tek Koroye, Executive Director, Access Bank, Nigeria
- Roger Crook, CEO, DHL Express
- Dr. Withold Jankowski, Director/Chief Editor, Harvard Business Review
- Mc Neely Kroupensky, Congress Executive Training, Managing Partner (Mexico)
- Akinsola Akinfemiwa, Skye Bank, Group Managing Director/CEO (Lagos, Nigeria)
- Gabaake Gabake, Permanent Secretary Ministry of Local Government, Bostwana
- Francis Atuche, CEO and Managing Director, Bank PHB, Nigeria
- Bernadine Okeke, Head of Human Capital, Frist Bank of nigeria
- Sanni Oladimeji, Corporate Services Manager, Sovereign Trust Insurance
Company PLC, Nigeria
- Yuliana Agung, CEO and Founder, Center for Customer Satisfaction, Indonesia
- Handi Irawan, Chairman, Center for Customer Satisfaction, Indonesia
- Alvero Urruela Aycinena, Gerente Gerneral, Asociacion de Gerentes de Guatemala
- John Bortolan, CEO, Nampak, South Africa
- Brian Khumalo, CEO, Service Quality Solutions in South Africa
- Dave Goddard, Managing Director, Service Quality Solutions in South Africa
- Tshepo Nkosi, Executive Customer Centricity Services, Telkom in South Africa
- Carlos Alberto Granados, Director of Marketing, Banco G & T Continental, Guatemala
- Edwardo Salume, Gerente General, Biggest, El Salvador
- Ruslan Chervak, General Director, Rich Strategy, Kiev, Ukraine
- Herman Gref, CEO Sberbank (Largest Bank in Russia, Russia (Russian)
- Mikhail An, Head of Investment Employment Development, Ministry of Economic Development of Russia St. Petersburg International Economic
Forum, St. Petersburg, Russia
- Evegeny Chichvarkin, Chairman of the Board, Euroset, Russia (Russian)
- Tatiana Moskvicheva, Human Resources Manager, World Trade Center, Russia
- Sergey Polonsky, Charman of the Board of Diirectors, Mirax Group, Russia (Russian)
- Artur Kirlenko, President, Stroimontage, St. Petersburg, Russia, (Russian)
- Contstantine Finaganoff, Driver for Stramontage, St. Petersburg, Russia (Russian and English)
- Maxim Nothov, CEO, Svyaznoy, Russia (English and Russian)
Written Testimonials (video testimonials above - click here)
- ASQ (American Society for Quality)
- Banorte - Mexico
- Access Bank - Nigeria
- Chevron
- AGG - Guatemala
- BBVA Bancomer - Mexico
- BBVA Bancomer - Mexico (Spanish)
- PLC Matori - Lagos (Spanish)
- Euroset - Russia
- MIRAX Group Corporation - Russia
- MIRAX Group Corporation - Russia (Russian)

In a global world where consumer rules supreme, where what industry a company belongs to or what product or service it turns out matters only too little, where companies race along in competition for the best talent, best technology, and best design, the best service turns out to be the key competitive edge. Out in a marketplace, winners are the companies that not only know how to meet customer needs. Great companies learn how to exceed expectations and provide unrivaled service.
Our Bank is developing its own Sberbank Production System, a unique lean production pattern predominantly predicated upon customer centricity. That means every customer counts, is valued, and each customer complaint is a gift to our company. We are building up a Bank aspiring to provide excellent massive service.
John Tschohl, the customer service guru, shares his best practices on how to forge a customer centric service company for the future. This book is a gift to all following the Customer and struggling to make their companies into market leaders.
Herman Gref
President and CEO
Sberbank
Russia
В глобальном мире, где правит потребитель, и все менее важно, в какой отрасли работает компания и какой продукт или услугу она производит, где компании на рынке конкурируют за лучших людей, лучшие технологии и лучший дизайн, ключевым конкурентным преимуществом становится лучший сервис. На рынке выигрывают компании, способные не просто удовлетворять потребности Клиентов. Великие компании учатся превосходить ожидания и оказывать беспрецедентный сервис.
Наш Банк создает Производственную систему Сбербанка, уникальную систему бережливого производства, ключевой принцип которой - клиентоориентированность. Это значит, что для нас важен и ценен каждый клиент, и каждая жалоба Клиента для нас - это подарок. Мы строим Банк, в котором стремимся оказываться массовые услуги высочайшего качества с превосходным уровнем сервиса.
Джон Шоул, гуру в области сервиса, делится лучшими практиками в области построения сервисной клиентоориентированной компании будущего. Эта книга - подарок для всех, кто следует за Клиентом и стремится превратить свои компании в лидеров рынка.
Герман Греф
Президент, Председатель Правления
Сбербанк России
 Dear John: Thank you so much for being a keynote speaker for October 2nd. Our attendees have given us nothing but positive feedback on your presentation. Your energy and enthusiasm for customer service was contagious and everyone left with at least one new idea to implement in their current customer setting. Thank you, Jen Piccotti
Service Quality Division Chair
CUSTOMER SERVICE – “YOUR COMPETITIVE WEAPON”
Dear All,
Welcome back from John Tschohl school of Customer Services.
The seminar has come and gone, but one of my achievements was meeting you, perhaps for the first time on planet earth! Your participation and contributions while the seminar lasted made the programme a success. Though John anchored the seminar, but you all facilitated by sharing your experiences. Thanks to you and your organizations.
When it comes to automobile business in Africa, Briscoe comes to mind because we know TOYOTA inside out WHILE perfection awaits you at all our FORD centres.
For enquires on sales and services of Toyota /Ford and other products, our website is open 24/7 : www.rtbriscoe.com
Marketing my company???
Well, I am sure you know by now that SPEED is of great essence.
Do have a great day.
AYODEJI F. OJO
CUSTOMER SERVICES
BRISCOE-TOYOTA
R.T. BRISCOE [NIGERIA]
January 2009

Евгений Чичваркин, Председатель совета директоров компании «Евросеть» Российские компании постепенно приходят к пониманию, что высокое качество сервиса и обслуживания клиентов становится одним из важных инструментов в конкурентной борьбе. Прекрасно написанная книга Джона Шоула должна стать своего рода Коституцией для всех руководителей компаний, которые стремятся стать любимыми для своих потребителей. Best regards,
Ovcharova Katya
December 10, 2008  "Our task was daunting. Find a customer service training program incorporating the principles of “putting the customer first” within local government. To our delight, the “Attaining Excellence” Program was an ideal fit. We found the videos, workbook, group exercises, and PowerPoint presentation well organized and easy to use. Of particular importance was the program’s focus on satisfying the needs of both external and internal customers. The program reinforced the principles of positive communication thereby positively effecting how our customers feel about the employees of the Town and the services we provide."
Nancy Love
Human Resources Director
Buckeye, Arizona
 February 28, 2006 "I am writing on behalf of Tanzania Revenue Authority Management to express our appreciation for the very successful seminar on Customer Service which you delivered to our staff.
The Seminar was an eye opener to me, my Senior Management and the District Managers on how Customer Service, if well implemented, is a powerful concept to business success of any kind. We shall continuously leverage on Customer Service to make Tanzania Revenue Authority a modern tax administration. "
Harry M. Kitillya
COMMISSIONER GENERAL
Tanzania Revenue Authority

December 2005
"Many greetings from Kenya, your seminar was for sure one of its kind - SUPER."
Lucy Kiruthu
Customer Care Manager
Simba Colt Motors ltd
Nairobi, Kenya

May, 2005
Queremos contarle que el pasado 2 de marzo en Grupo Financiero G&T Continental
vivimos una experiencia extraordinaria que nos permitió sentar las bases para el desarrollo
de nuestra nueva Cultura de Servicio al Cliente.
Mas de 380 líderes de la organización asistimos a este importante punto de partida donde
tuvimos la oportunidad de escuchar de John Tschohl los factores claves que harán que la
organización entera se oriente hacia la entrega de servicio excepcional a clientes.
El principal objetivo de este seminario fue el de establecer los conceptos básicos de servicio
al cliente sobre los cuales se construye la nueva estrategia de servicio al cliente.
Lic. Flavio Montenegro, Gerente General
Grupo Financiero G&T Continental, S.A.

November 9, 2005
On behalf of the MCCA community, we'd like to thank you for sharing your time,
expertise, and wisdom with us last Friday at our annual Professional Development
Conference. We appreciate how crucial the quality of presentations is to ensuring a
successful event and we are most grateful for this year's stellar line-up. In addition to
receiving record-breaking attendance, we enjoyed hearing waves of positive commentary
and feedback throughout the day. Your participation, in no small part, made this year's
conference our best yet. We hope you will consider participating in future conferences
as it would be our honor to host you again.
Jeanne Herrmann, Chair
Minnesota Career College Association

"When you listen John´s Tschohl presentations, you can really see, the Customer
Service personified in a Human Being.
Is amazing all the tools, strategies and best practices all around the world, you can
know and learn trough John Tscohl´s speech, and all the wide experience in Customer
Service managemente that in fact you can make it truth in your company.
John makes easy, design and develop your Customer Service strategy, understanding
that Custmer Service is the best way to make money and to be a leader in the market.
Besides his Service Quality Institute is one of the best organisation in America, that works
in Customer Service Culture, like the key for your compettive difference."
Sergio Corredor
Marketing Chief
Ecopetrol (Colombian Petroleum Company)

Thank you for the great day that you gave us. It was a pleasure listen you.
Flavio Montenegro Castillo
Gerente General
Grupo Financiero G & T Continental
Hola Salvador, EXCELENTE!!!!! Lo felicito por un labor extraordinario. El seminario
fue lo que yo esperaba y mas, gracias a usted por su logistica y coordinacion
sinfonica. Le deseo buen dia, mas ventas y nos vemos en la CUMBRE!!!
Oscar M. Orozco, Sr.
Director
Banco Promerica
El Salvador

Mr. Tschohl's speech was inspiring, focused and well-received. His presentation
received high marks from all attendees - he showed everyone how a company
can ride a service strategy business success.
I highly recommend Mr. Tschohl for presentations related to total quality,
customer service, and business strategy. You will be inspired and won't be
disappointed.
Thomas Raffio
President & CEO
Delta Dental
Concord, New Hampshire

There are few occassions when inspiration takes hold of so many when it comes to
enhancing customer satisfaction. Your presentation to the Absa delegates provided
one of these moments.
Len Stander
General Manager
ABSA
Johannesburg, South Africa
Thanks for a great presentation at our 2003 Shopping Center Conference in Bogota,
Colombia. The owners like very much your style and message. We really appreciate
you coming to Bogota to help FENALCO members drive a customer service strategy
and also to help us with the media, radio and newspaper. We appreciate your tailoring
your message to our audience. Your enthusiasm and delivery opened their eyes to the
power of customer service. Thanks a lot.
Ana Maria Uribe Navarro
Training Manager
Fenalco Presidencia Nacional
Bogota - Columbia
"Your enthusiastic and powerful speech made a deep impression on every participant.
Your really took the service strategy idea for our bank and even Shanghai to a new level."
Ruan Hong, Deputy General Manager
Zhao Shan, Director of Customer Service Department
Bank of Communications, Shanghai Branch, China

"We benefited from your service strategy concept. Thanks for your advice to
Zhejiang Telecom. We believe deeply that excellence in service can create value
and we will try our best to use the ideas."
Happy Lee
General manager of Zhejiang
Telecom Industry Group Hangzhou co.,ltd

"Regarding your excellent presentation "Achieving Excellence Through Customer Service"
on September 19,2001, you help our high-level managers to perfect our customer service.
The two-hour speech draw out the main points of customer satisfaction from exterior to
interior retrospect: What challenge leaders nowadays? How to keep growing and to survive
in this e-world? How to empower employees? How to control our emotion? As we all
understand that customer satisfaction is notoriously hard to measure and interpret. The
world is changing, so are the customs. That is why we focus on customer service.
Look forward to working with you in the near future.
Chia-Sheng Chang
Chief Information Officer
Cathay Life Insurance Co.
Taiwan

"I am grateful to you for the enlightening speech on SERVICES on Oct 26, particularly
the portion about driving the service culture for managers. My poeple and I will treasure
and hold it in the greatest esteem."
David Wu
HR Director, UNISYS
Taiwan

"I have had the opportunity to get through a portion of our survey feedback from
our Annual Conference in July 01. I expressed my appreciation for your keynote
address at that time. At this time, I want you to know the feedback from your presentation
was VERY well received. We had new attendees who were most impressed. We had
repeat attendees who enjoyed your presentation. And we also had the stalwart attendees
who indicated their appreciation."
"Please accept a heartfelt thank you from ASQ, as you were one of the highlights in our
Annual Conference this year."
Gary Townsend
Vice-Chair Conferences
Minnesota Section 1203
American Society for Quality

"Your presentation was enlightening. I think the message was received loud and clear.
We have had some interesting input since."
Iris Dempsey
Executive Director
First National Bank Corporate
South Africa

"Your delivery was entertaining, and your content very valuable. It was a great
pleasure attending your seminar. I personally benefited from your great ideas and
I know from speaking with others, they did as well."
Cathy Mombourquette
Marketing Director
Your Neighborhood Credit Union
Canada
"Thank you for bringing us an outstanding presentation yesterday. All we attendants
at TT&T are impressed and benefit a lot from your speech. I personally find your
opinion of the five major elements which essential to the customers' needs useful.
I'd really like to thank you for coming and inspiring us on our service."
Tony Hsu
Taiwan Teleservices & Technologies Co., Ltd.
Taiwan

"Thanks very much for your program of last month. As usual, you were a dynamic,
energetic speaker who provided lots of specific, useful content. You are a professional
and a delight to work with."

"We want to thank you for the exceptional customer service seminar that you
conducted for us. Your talent to weave your factual information with our current
Bristol-Myers Squibb (BMS) activities kept the audience involved throughout the
day. By studying our BMS customer service activities, you were prepared to talk
the same language as our employees. Your custom tailored session drove our
customer service strategy home."

"The Israel Oscar Awards was a tremendous success. I am pleased that we
could take advantage of your experience."
Dan Nadiv
Director General
Israel Postal Authority

"Thank you for delivering the message on how important customer service is to
our Operations and Engineering managers. Please be assured we heard your
message loud and clear.

"Your conference was perfect."
Martha Prado de Gatierrez
Director of Development of Human Resources
Benavides, Mexico

"I not only recommend using John Tschohl and his company, I believe that failure to
institute a service quality program is an invitation to disaster. An organization that wants
to survive and thrive must master these concepts."
Lorne J. Malkiewich
Director
Nevada Legislative Counsel Bureau

"In the name of the board of directors of Banco Agricola Comercial de El Salvador,
I wish to share with you our feelings of gratitude and satisfaction because of your
outstanding performance."

"I just wanted to personally thank you for tackling the roles of personal motivator,
educator, and subject matter expert at Sprint's customer care into the year2000 seminars.
Your presentation was humorous, inspirational, and compassionate."
DeAnna De Bruin
Sprint Events Marketing
"I had the opportunity to be a participant in two seminars you conducted in Panama.
In my opinion, both of them are excellent and very useful to our daily professional and
personal life, especially the "Cashing In" seminar."
Magali Brownk
Universidad Texaco-IMM
Panama
"I want to complement you on your presentation at Inc. customer service meeting in
Orlando, Florida. Your presentation contained the right mix of humor, data and real
life examples which really drove home the importance of outstanding customer service."
Arthur R. Kamm, Ph.D.
President/CEO
A.R. Kamm Associates, Inc.

"All of the attendees I've had a chance to talk to enjoyed both the contents and
you very much."
Jorge Merino
President
ANDA Peru
"We want to thank you for your brilliant participation in the conference."
Helge Detlev Pantzier
Fundacao ESAG
Florianopolis, Brazil
"Please accept my gratitude for your marvelous presentation at our July sales
meeting in Las Vegas. Our organization, which owns and operates over 500
Texaco and Shell branded service stations as restaurants featuring Taco bell
and Car's Jr. brands is focused on building a culture where superior customer
service is King. Your speech achieved its goal of delivering an insightful message
that hit at the core of what we are trying to deliver."
Christopher T. Murdock
General Manager
SORO Operations
Equilon Enterprises LLC
Shell & Texaco Working Together
"Not only does John give a great seminar, he is entertaining to boot...keeps you on
your toes and awake."
Terry Brandfass
Trade Management, LLC
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